Somak Luxury Travel Recognised with a Nomination for the Condé Nast Traveler Readers’ Choice Awards 2026

There are moments in every journey that invite reflection. Moments that remind us why we began, how far we have come, and the people who made it all worthwhile. This is one of those moments for us.

We are truly delighted to share that Somak Luxury Travel has been nominated for the Condé Nast Traveler Readers’ Choice Awards 2026, one of the most respected and sought after accolades in the global travel industry. To be recognised in the category of Tour Operators and Specialists is an honour that speaks not only to our work, but to the trust and loyalty of the travellers who have chosen to explore the world with us.

A Legacy Built on Passion and Personal Connection

Our story began in 1968, with a vision to create journeys that go beyond the expected. From the very beginning, Somak Luxury Travel has remained proudly family owned and independent. This has allowed us to stay true to what matters most: crafting experiences that feel personal, thoughtful and entirely unique.

Travel, for us, has never been about simply reaching a destination. It is about connection. It is about the quiet stillness of an early morning safari as the sun rises over the plains. It is about the vibrant rhythm of local culture, the colours, flavours and traditions that bring a place to life. It is about the gentle luxury of a beachside retreat, where time slows and every detail is designed for comfort and calm.

Over the decades, we have curated journeys that span continents and cultures. From the untamed beauty of Africa’s wilderness to the rich heritage of historic cities and the serene shores of faraway islands, each itinerary is carefully designed to reflect the individuality of the traveller. No two journeys are ever quite the same, because no two travellers are.

What This Nomination Truly Means

The Condé Nast Traveler Readers’ Choice Awards are particularly special because they are shaped by the voices of travellers themselves. They celebrate experiences that resonate long after the journey has ended. The ones that stay with you in quiet moments. The ones that become stories shared for years to come.

To be nominated is to be recognised not only for what we do, but for how those experiences are felt. It is a testament to the relationships we have built, the memories we have helped create, and the trust placed in us to deliver something truly meaningful.

A Journey Shared With You

This milestone is not ours alone. It belongs to every traveller who has chosen Somak Luxury Travel, every family who has trusted us with their precious time away, and every individual who has returned home with a story to tell.

If you have travelled with us and found something memorable in your journey, whether it was a moment of awe, a sense of discovery, or simply the joy of experiencing something new, we would be incredibly grateful for your support.

Voting is quick and simple, yet it means a great deal to us. It is a way of sharing your experience and helping others discover journeys that may one day become just as meaningful to them.

Cast Your Vote

You can take part by visiting the link below and searching for “Somak Luxury Travel” in the Tour Operators and Specialists category:

https://condenast-interactive.typeform.com/to/iZ5UR4ZT

Every vote is a reflection of a journey taken, a memory cherished, and a connection made.

With Our Heartfelt Thanks

As we celebrate this nomination, we do so with genuine gratitude. For your trust, your stories, and your continued support. It is because of you that we are able to do what we love, creating journeys that inspire, connect and endure.

Wherever your travels take you next, we hope to be a part of that story.

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